This is exactly what is happening at the top manufacturer of watch straps, HIRSCH - The bracelet since 1765.
2020 will see the start of one of the largest product range optimizations in the company's history under the motto "Less is More! The aim is to create more clarity, more transparency and more choice for customers and business partners.
The Hirsch bracelet range has been optimised accordingly to make selection even easier, more attractive and more efficient. There is now a clear product range structure without cannibalization and a simple price architecture with clear price logic.
As the biggest innovation, from January 2020, all Hirsch watch straps will gradually be equipped with a quick-release pin, the "Hirsch Quick-Release". This system enables the customer to change his bracelet quickly and easily, thus giving his watch a new, suitable appearance depending on his outfit and ensuring that he is perfectly dressed for every occasion.
In addition to the mentioned assortment optimization, there are of course also corresponding assortment extensions, for example to be able to offer the strongly growing "vegan" community an alternative to the leather wristband. For example, Hirsch is also developing a wide variety of plant-based materials that have the valued properties of leather, but are completely animal-free.
The latest achievement here is "Birch", a sustainable bracelet whose upper side is made of naturally grown and finely refined birch cane bark, which has been combined with a highly functional core of HIRSCH premium rubber.
The still clearly recognizable wood grain of the birch reminds by its uniqueness of precious marquetry with differently structured
Sustainability as a matter of course - of course also in bracelets is the motto of HIRSCH watch straps!
Your WACCEX team.