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Does the classic wristwatch still have a future?

Especially today, when we are flooded with stimuli and everything has become incredibly fast moving, the question arises more and more often: Do you still need a classic wristwatch nowadays? A quick view at the Smartphone, the Smartwatch or a trendy fitness tracker is often enough to find out the current time. The latter even tells you how many steps you have taken today.

Even the watch industry itself does not send out any favorable signals. The number of visitors to Baselworld, one of the world's most traditional watch and jewelry fairs, has fallen by almost a quarter this year. This is certainly due to the withdrawal of the largest exhibitor, the Swatch Group, with brands such as Omega, Longines and Blancpain.

But there are also more and more people who are resisting this fast pace and following the new "slow-down" trend. It is easy to explain why more traditional and well-tried items are regaining their importance. This also includes the classic wristwatch. High-quality Swiss chronometers - such as Rolex or Patek Philippe - are virtually unavailable from local ADs.

Even for previously undesirable standard models, such as a Rolex Datejust or Oyster Perpetual, there are now long waiting lists, sometimes of several years. For a most desired watch - such as a Rolex Daytona or Patek Philippe Nautilus - one can confidently give up hope without any vitamin B. It is more likely to win the lottery than to receive such a sweetheart from the jeweler of trust.

Here it becomes clear that the classic wristwatch still plays a very important role in today's world. A high-quality watch on the wrist is more than just a tool to display the time. It is a status symbol that you look at a hundred times during the day, only to discover that you don't know what time it is.

For us a fact: A high-quality wristwatch was, is and will always be a piece of jewelry that will last.


Your WACCEX team.

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